VANESSA ZARD
LATEST ARTICLES
23 Aug 2019
Mazuma mobile has been announced as the new sponsors of The Circle, Channel 4's reality gameshow series, when it returns to screen this autumn for its second season.
22 Aug 2019
The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.
22 Aug 2019
Influencer blunders are numerous - but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.
22 Aug 2019
Independent media agency BBJ&K has appointed Ben Emerton as client services director.
20 Aug 2019
Consumers may be in for a shock as 5G phones enter the marketplace, with the price premium set to be 29 times higher than expected.
19 Aug 2019
Following a slump in advertising revenues among UK commercial broadcasters, British viewers may see a rise in the number of TV ads shown on mainstream channels.
18 Aug 2019
It appears every generation ends up nurturing a disdain for the those set to follow - and now new research reveals what Millennials think of the Gen Z as the latter finally enters the workforce.
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